Car insurance jingles

Burning like fire

Scientists are busy studying the latest in car insurance jingle technology to help them understand the DNA of the perfect pop song.

Uk scientists believe they about to crack the code which determines why some tunes, known as earworms, seem to get stuck in our heads.

We can all help to further the cause of science by volunteering our earworms here

That’s our vote registered for “Bright Eyes” by Art Garfunkel.

Channeling the spirit of Frankie Boyle, it does make you wonder exactly how many fruit pastels it takes to choke a kestrel.